Although eBooks are not a really new concept in the publishing world they have technically changed the landscape of publishing. This is because eBooks are giving readers a whole new way to enjoy reading. Readers are now given the chance to read and store their books through their gadgets. This is really a game changer if you think about it. With the rise of popularity of the eBook format, publishing companies are now scrambling to have more and more of their books converted to eBooks. The eBook format may even make the paper format obsolete in the future. Eschewing the use of paper for a more clean and sophisticated design. Which is why it is imperative nowadays for publishing companies to increase their eBook sales. But how can you achieve this? Here are some tips on how to increase eBook sales.
- Utilize Social Media to the best of your abilities
Like eBooks, the Social Media is also a game changer. It is a game changer for advertising. This is because unlike traditional advertising methods such as newspaper and TV advertisements you can conduct your promotions with minimal effort and costs. Social Media has a very huge range and you can use it to share information about your eBook. You can use Facebook to reach out to your readers. You can post information about your eBook and even hold events. You also have the option to create your own Blog site.
Having your own blog site allows you more options to advertise your eBook. Through a blog site, you can have a 24-hour advertising of your book at a minimal cost. With a huge number of people using the internet, Blogging gives you the chance to reach more people than ever. Social Media in a way is a more advanced form of word of mouth promotion.
- Be realistic with your prices
Due to the digitized form of the eBook, it is understandable that it is not as pricey as its paper format predecessors. Which is why when it comes to pricing your eBook, you should be as realistic as possible. You should remember that one of the reasons why people even buy eBooks in the first place is because it is cheaper.
- Have your book in various file formats
One of the reasons why some people are hesitant about buying an eBook is the fact that its file format is not compatible with their eBook reader of choice. Some people use their PC to read their eBooks while others would use a Kindle, iPad, Tablet etc. If your eBook is incompatible with any of these formats you are truly at a disadvantage. Which is why you should make your eBook as compatible with as many formats as possible.
- Have your book reviewed
Having your book reviewed by fellow authors is a truly effective way to tell readers that your book is worth reading. The more well known the author the more effective the advertising. In many ways putting a positive book review in front of your eBook is a great way to make your book stand out.
- Sell your eBook through multiple eBook stores
Having your eBook sold through multiple eBook stores will allow you to reach out to a huge number of potential readers. But remember that although the top eBook stores like Amazon or B&N are quite effective at making your eBook sell, you should not forget about the smaller stores. Because failing to capitalize on them may lead you to lag behind. These stores may be small but as a whole, they are quite as effective as the big ones.
- Have an attractive eBook cover
Although the saying doesn’t judge a book by its cover is correct, it is also correct that readers notice book covers first. This also goes for eBooks because whenever a potential reader browses through an eBook store he or she picks the most attractive ones first to look over. This increases their chances of being bought a great deal.