If you are thinking of marketing your book, there are a myriad of things that you will have to take care of. This is because the book marketing arena is a very harsh and unforgiving one. And you will have to be on top of your game, if you want to make a good impression with your potential readers.
One way to do this is to make a truly unique book cover design. Your book cover design is important because it is the very first part of your book that potential readers will see. So it is imperative that you make a book cover design that will truly stand out.
Here are 7 great ways to enhance your book cover design:
- Think long and hard on your book cover theme
Before you jump into the book cover design process, you should take your time and think long and hard on a book cover theme. Ask yourself, what do I want to convey to my readers? A sense of wonder? Dread? Nostalgia? Longing? Joy?
Remember that your book cover design will be the very first glimpse of your book that your readers will see. So it has to be both impressive and unique at the same time. So when you are brainstorming your book cover theme, just take your time.
- Identify your target market
Aside from coming up with a book cover theme, it is important that you know who you are selling your book to. So before you even get started on the book cover design, you should know your target market. By knowing your target market, you will be able to craft a book cover design that will suit their tastes and ultimately improve your chances of selling your books.
- Stick to neutral colors
When it comes to designing your book cover, it is always a good idea to stick to neutral colors. This is because loud and overly bright colors tend to turn off readers. They are not only painful to look at for long periods of time, but they can also make your book cover look garish or tacky.
Which is why it is always a good idea to just stick to neutral colors. Examples of great neutral colors are white, brown, peach etc. Neutral colors are not only pleasing to the eyes, they also help make your book cover look more sophisticated.
All in all, it always pays to stick to neutral colors in your book cover design.
- Be open to advice
Creating a book cover design can be quite a challenge. So you should never hesitate to ask for help when you need it. This is especially true if you are a newbie writer, and you don’t really know what you’re doing.
So if you are feeling overwhelmed and don’t know where to begin, then you should seek help. Luckily there are a myriad of sources that you can get good and trustworthy information from. For starters there are multitude of blogs that give great tips on book designs.
You can also join writing communities and receive useful tips and emotional support. But if you truly want to reach your book designing potential, then you should try hiring a professional book designer. Their services can be somewhat costly, but their services can do your book cover a world of good.
- Have a minimalistic approach to your book cover design
As it was stated earlier, it is always better if you use neutral colors because it makes your work look more sophisticated and easier on the eyes. But aside from neutral colors, it is also much better if you have a minimalistic approach to your book design. Especially when you are creating illustrations for your book.
Using too many illustrations will only make your book cover look dirty and jumbled. On the other hand, if you adopt a more minimalistic approach to your book cover design, it will look cleaner and professionally made.
- Seek out inspiration for your book cover design
Although you have your own vision for your book cover design, it would not hurt if you look for multiple sources of inspiration. Luckily for you, there are a myriad of sources of inspiration. Foremost amongst these are sites such as Instagram and Pinterest, where you have a multitude of great book cover designs to choose from.
Of course you should never copy these designs to the letter. Just get inspiration from them and use them on your own book cover. If you’re a more old school type of writer, you should also go to your local library and bookstores, and get inspiration from there.
All in all, the more sources of inspiration you have the better. So just keep an open mind and keep a list of book cover designs. That way, once you’re ready to create your book cover design you will have a lot of options to choose from.
- Instill aspects of your story into the book cover
If there is one thing that you should always remember when designing your book cover design, it is that you should always try to instill as much of your story into it. That way, your potential readers can at least get a hint or an inkling of what your book is about, and it will most likely help persuade them to buy your book in the long run.