There is no other sense of fulfillment for aspiring authors greater than publishing a book. After crafting a book that would appeal to the target audience, making it “discover” is the next step to be taken.
Once your book is published, you’ll need to market or advertise it, to get into the hands of thousands or not millions of readers.
Some say marketing is all about author’s pitches that serve as the drive force in promotion. But marketing is not just about sales pitch- it goes beyond many intricate components- than can possibly turn you into a bestselling author. Many self-publishing companies are offering different book marketing services to get your book into the hands of bookstores, book reviewers and ultimately, readers.
Here are some of the commonly used and recommended book marketing services by many authors.
• Social Media
When you go online, chances are higher in generating a buzz about your book. It can reach millions of users all over the world. You can post teasers or information about your book on an author’s blog or website, Facebook and Twitter. You can get in touch with other authors or avid readers in Goodreads, the community of readers. Share pictures through Pinterest while making contacts with professionals through LinkedIn.
• Email Advertisement
Marketing a book through emails can be very beneficial for it reduces time and effort due to built-in templates and personalize messages. It offers accessibility when tracking or sharing the advertisement about the book. Through emails, relationships are amplified due to frequent communication. Lastly, it is done at a very low cost.
• Indexing Services
Indexing Services provide relevant information about the different data in a specific category. Through indexes, your book has greater chances of being found where information is broken down into chunks or subtopics.
• Newswire Services
Through the press releases sent by authors to journalists or bloggers, traffic of the website is increased resulting to an increase also of the SEO (Search Engine Optimization). Newswire helps spread the news locally, nationally or globally to reach the huge number readers. This can also leverage the popularity of the book due to its wider coverage.
• Book Events
Promoting your book personally can be done through different book events. A book exhibition or book signing can be a great way to generate a buzz about your book where readers can have a close encounter both the author and the book. You can hold some book readings to create relationship with the possible buyers. And having face-to-face interactions with customers may help reach into reader’s interest.
• Book Reviews
One way of creating interest for your title is through book reviews. Book readers, buyers, users in social sites usually rely on the experts review whether a book is worth the money or not.
• Interview on Radio/TV shows
Do an interview in a radio or television shows where the audience is so expansive so you can get the attention of the viewers or listeners. It’s an effective way of letting your possible readers hear your voice than just reading your piece.
With the different book marketing services nowadays, author can opt for the most effective for their book. But, one should be wise in making decision, for book marketing serves as the gasoline that fuels the engine.