An accounting rule says “Do not assume unless otherwise stated.” True enough, this rule goes beyond the walls of accounting. In book publishing, there is an unspoken rule among readers which tells them to buy books only if they receive positive feedbacks from previous readers and most especially, from highly-respected book reviewers.Let me emphasize that reviews should be … [Read more...] about The Advantage of Using Kirkus Book Review
Marketing
The Benefits of Book Exhibits
To say that an author’s task is tedious is an understatement. Just because “the end” is already placed on the paper doesn’t mean the job is done; it is just a harbinger for an even more tedious work – book marketing.The biggest question is how to get your book noticed amidst tons of books competing for your readers’ attention. How can you outwit your competitors?It’s … [Read more...] about The Benefits of Book Exhibits
Promoting Self-published Books Through Pinterest
Be updated. There’s nothing worse than being in a crowd only to find out that you don’t belong, that you feel out-of-place. A bugging need to fit in always stands in the way. Same holds true for book marketing. You have to have a nose for what’s new and the eyes for what’s in.One of the social media sites that have been making a buzz online is Pinterest. Since its launching … [Read more...] about Promoting Self-published Books Through Pinterest