Personal Branding can be tricky. In this age of new media, you can easily make people see and hear what you want them to know about you. On the contrary, they can also hear and see the things you don’t want them to know. In establishing your own personal brand, you have to be cautious on whatever information you air about yourself. Everything you say and do can be used against you so you have to filter out thoughts that could possibly damage your brand.
Just like with any other marketing strategy, you’re bound to experience mishaps along the way as you shape up your brand. So here’s a rundown of the common mistakes that you should avoid or change if you’re already doing them:
- You’re posting low-quality entries
Your website or blog may get hits but you don’t retain visitors because of the kind of posts you publish. It doesn’t really matter how much traffic you get on your site if you’re posting low-quality write-ups. Good writing attracts more people; you gain subscribers and followers when you publish high-quality blog entries and articles.
- You’re Overselling
When you’re responding to your audience with automated messages you’re losing the genuine aspect of your branding. As much as possible, you should make an effort to let your followers feel that they matter enough to receive authentic responses from you. There are time and place for selling yourself, you can tone it down a notch to avoid getting negative feedbacks.
- You’re Oversharing
Keep skeletons in your closet. Keep private things private, even on Social Media, you have to have your boundaries on sharing. You want to keep a good reputation so keep your ranting to a minimum.
- You’re Lacking Effort
When you’re not putting in the work, then you’ll never get the results you want. Keep in mind that there’s no fruit to reap if there’s no labor so you must put in the effort to really establish your brand. Update people regularly about your work, tell them about your expertise and prove to them how good you are at your craft. Consistently work to make people notice you. Make them associate your name with your work. Be active in your personal branding.
- You’re wasting precious time
You can’t make much impact by manually promoting yourself. You have to take advantage of the new marketing services offered free online to make your campaign more productive. There are even companies that offer their services to help you in your project. Download apps that will boost your progress and let you manage your time much better. Also, don’t hesitate to seek professional help to speed things up.
As previously stated, Personal Branding can be tricky. If you’re new to it, the best option is to get professional assistance. BookVenture Publishing is a great self-publishing company that can help you create and establish your Personal Brand. BookVenture offers high-quality marketing services that are guaranteed to boost your Personal Branding. They can also assist and guide you in your campaign to make it more progressive. Get in touch with BookVenture through their website www.bookventure.com.