Self-Publishing | Marketing
Book Marketing is one of the most crucial stages of your self-publishing journey. Once you’ve wrapped up your book in its final cover design and had it polished and edited, it’s time to sell it. There’s more than one way to sell your book to your potential readers. Aside from establishing a pre-publishing hype, you can extend your promotion through other strategies.
Here are a few marketing methods you can apply:
- Book Review
A good word comes a long way, especially if they’re words from highly credible people. A book review can drastically increase the hype around your book. Get endorsed by the big names and gain even more followers. Send your book in for a review early by submitting hard copies of it to national publications and online personalities like bloggers. If you don’t have a large social network, you can seek the help of a self-publishing company to help you with this endeavor. BookVenture Publishing Inc. offers a Book Review service that can get your book professionally read and reviewed by experts.
- Social Media Marketing
Facebook and Twitter are the most widely used social media platforms. These websites are accessible and very user-friendly which makes them ideal tools for promoting your book. Be sure that you can commit to updating these social media accounts regularly so that your followers will be aware you’re constantly active. But if you’re not really familiar or you don’t really know how to navigate through this site then you can always ask for professional help. In fact, there are lots of companies that offer Media Release campaigns that are specifically designed to utilize social media for your book promotion.
- Freebies
Nothing attracts people more than giveaways. Giving away special merchandises or free copies of your book is guaranteed to gain you more fans and followers. Nothing beats a personalized gift from an author, so make your target market feel special by giving away free things. However, you must also put a limit to it. When you’re just starting out, it is necessary to shell out money from your pocket because it will give you long term benefits.
- Local Bookstore Promotion
Despite the fact that there are many new platforms and strategies for selling your book, you should never neglect the traditional way of doing it. Your local bookstores are very willing to help you out when you’re just a beginner in the industry. You can stage an event like book signings and readings in the bookstore to personally promote your book. This way, not only do you get to promote your book, you also attract more people for the establishment itself.
- Guesting
Be hands on in your promotion. You can do guesting in radio, television or even online blogs. The more often people hear and see you, the more chances they’ll take an interest in your book. You need to make your presence known to a wider audience by personally introducing yourself to them. If you don’t have many connections in media, you can always get professional help. BookVenture, in particular, offers a number of marketing services you can benefit from.
When you’re self-publishing your book you’ll have to put a little more effort to sell it. Luckily, there are many companies out there that are offering their marketing services to make your job easier.